Membership
Early Majority is transforming the environmentally destructive apparel industry.
By making fewer better garments for our members, we believe we can reduce the material intensity of our business - using less of the world’s resources and averting climate catastrophe. We grow by expanding our community, rather than proliferating unnecessary products.
- 1Fast Fashion is a Problem
- 2We Are Responsible for Our Planet
- 3Fashion Needs a Revolution
- 4Outdoor Gear Should be Inclusive
The Fashion Industry Has a Problem
- Overproduction
The fashion industry produces over 100 billion items every year, nearly 14 items per human on the planet. Many of these never even reach consumers as overproduction runs at 30-40% each season and 1 million tonnes of retailer overstock is liquidated into landfill each year.
- Underutilisation
Number of garments produced doubled between 2000 and 2015, yet clothing utilization decreased by 36% over that same time. More than half of all fast fashion apparel is disposed of within a year, and less than 1% of textile waste is recycled into new fibres for clothing.
- Unsustainable production practices
The apparel industry is the third largest polluter, contributing 10% of greenhouse gas emissions. That is more than international flights and maritime shipping combined. It is also the second-largest consumer of water worldwide, due to the large amounts of water required to farm cotton, and is responsible for 20% of all industrial water pollution worldwide as a result of textile dying.
All of our products come with a lifetime guarantee. The most sustainable garment is the one that’s never made. Each trade-in helps us make less by keeping our garments in circulation as long as possible. When you return your pieces to us, we clean, refurbish, repair, and resell them to prolong their lifecycle and avoid the waste of making new things.
Our commitment to sustainability runs through everything we do, not just what we make. We prioritize ethically sourced and responsibly produced materials. We design for maximum utility and lifespan, and our members-first model is designed to reduce the waste and overconsumption that has defined the apparel industry.
While most sustainability efforts focus on production, we focus on changing consumption, and we design our apparel to achieve this. It’s modular and multifunctional for all eventualities. Items can be layered and unlayered as your day or week or month unfolds, allowing you to seamlessly transition between climates as well as active, social and professional pursuits.
Early Majority grows by making for our members rather than flooding retail racks for maximum profit. Join us in flipping the destructive apparel industry on its head and enjoy awesome perks and discounts along the way.
By paying to be a member, you help us ensure we don’t overproduce and have to mark products down. As a result, we pass along exclusive member prices below the standard retail price. Rest assured you’re getting the best price for ethically manufactured and sustainably sourced gear, plus first access so you have a chance to buy before it sells out.
We only produce in small batches, so you get first access to everything that we make. From time to time, we drop exclusive product just for members, such as our t-shirt with Jeremy Dean. You also get access to our members-only online journal, non-token gated server and events.
Pretty self-explanatory. In addition to this, we also provide a lifetime guarantee for all of our products. We cover the shipping if it needs to be repaired or returned.
As a member, you have access to lower pricing in exchange for your long-term support of our mission. Quite simply, your membership helps us make less, lowers our environmental impact, and paves the way for the rest of the industry to follow.
- Light Insulation
- Italian Recycled Fleece
- For Layering
- Abrasion-proof
- Bi-swing mobility
- French goat leather
- Ultra-light
- Self-pack
- PERTEX® QUANTUM fabric
- Ultra-light
- Self-pack
- PERTEX® SHIELD fabric
- Light Insulation
- Italian Recycled Fleece
- For Layering
- Abrasion-proof
- Bi-swing mobility
- French goat leather
- Ultra-light
- Self-pack
- PERTEX® QUANTUM fabric
- Ultra-light
- Self-pack
- PERTEX® SHIELD fabric
Whether it’s interviews with artists like Miranda July or tips on how to create your own yoga routine, our journal provides you with tools for living a life fueled by adventure, art and activism.
Not only will you have access to and discover some of the most exciting communities through our partnerships, you’ll also enjoy getting to meet other members who can show you the ropes when it comes to their favorite outdoor activities.
Just one click - no need to enter any details.
With membership in your cart you can shop at member prices right away, and you only have to check out once.
You'll receive further instructions on how to access member benefits after you check out. Cancel anytime.
“Membership starts with the idea that hyper-specialisation of product isn’t serving people or planet.”
“Fashion’s first degrowth brand.”
“Aiming to create gender equality in the outdoors world.”
“With Early Majority you are buying into a community — a more intimate, immersive and ultimately better experience.”
“Early Majority takes techwear and strips it of unnecessary “tactical” adornments.”
“More than a clothing brand – a disruptive challenge to the way the clothing industry conducts itself.”
“Membership promises to be such a powerful and scalable way to build a brand.”
“A subscription-based business with commercial advantages and sustainable solutions.”
“Exploring what it means to lean out starts with discovering that the system is broken, not you. Instead of changing ourselves, we’re enjoying ourselves and changing the system.”
Transforming the apparel
industry has its perks
Membership FAQs
You can become an annual member by adding membership to your cart. You immediately get access to member pricing and you only have to check out once. Your membership will auto-renew unless cancelled. Full T&Cs can be found here. If you’d prefer to become a lifetime member and mint a member badge NFT, just go to our mint site and follow the steps outlined there.
Annual membership enables you to shop at member prices, with free shipping & returns and exclusive access to new products, our members-only online journal, non-token gated server and events.
Becoming a lifetime member entitles you to the same benefits as annual members, plus minting your member badge NFT means that you own your membership, so as our community grows, the value of your membership grows too. Lifetime membership also comes with a piece of gear, a physical member badge, access to our private server, and a voice in product creation.
If you become an annual member, you can shop at member prices and get free shipping as soon as you add membership to your cart. After you check out, you will receive an email with instructions to create your account, which will enable you to access your member benefits going forward. You will need to be logged in to access the site as a member.
Lifetime members can log in with their wallet. Read more information here.
By becoming a member you are subscribing to our emails so that you can receive updates on special offers, early access to new products, and invites to exclusive member events. You can unsubscribe at any time but it will mean you do not receive membership updates.
Annual members will need to create an account to access their member benefits. Lifetime members can connect their wallet instead.
Contact us on memberships@earlymajority.com and we'll get back to you as quickly as we can!