Join the apparel membership fighting fashion’s disposability mindset.

Early Majority membership changes the apparel model. We grow by expanding our community rather than proliferating unnecessary products. It's time to change your clothes. And the system.

Transforming the apparel industry has its perks.

Membership Benefits

  1. Member Pricing

    Members pay a fraction of the retail price.

  2. Re-commerce Access

    Buy renewed gear. Don't make us make more.

  3. Exclusive Products

    First access to everything we make.

  4. Free Shipping

    Members pay a fraction of the retail price.

  5. Tools for Leaning Out

    Editorial and guides for shaping a shared ecological prosperity.

  6. Community Events

    Curated experiences that help you lean out.

Benefit Spotlight
Pay a fraction of the retail price.

Your membership helps us make less, so you pay less. Our membership model lowers our environment impact and paves the way for the rest of the industry to follow.

Light Fleece1.0
  • Light Insulation
  • Italian Recycled Fleece
  • For Layering
$130
$79
Members save$51
Bomber1.0
  • Abrasion-proof
  • Bi-swing mobility
  • French goat leather
$495
$299
Members save$196
Windbreaker2.0
  • Ultra-light
  • Self-pack
  • PERTEX® QUANTUM fabric
$195
$109
Members save$86
Anorak1.0
  • Ultra-light
  • Self-pack
  • PERTEX® SHIELD fabric
$295
$179
Members save$116
Light Fleece1.0
  • Light Insulation
  • Italian Recycled Fleece
  • For Layering
$130
$79
Members save$51
Bomber1.0
  • Abrasion-proof
  • Bi-swing mobility
  • French goat leather
$495
$299
Members save$196
Windbreaker2.0
  • Ultra-light
  • Self-pack
  • PERTEX® QUANTUM fabric
$195
$109
Members save$86
Anorak1.0
  • Ultra-light
  • Self-pack
  • PERTEX® SHIELD fabric
$295
$179
Members save$116
Benefit Spotlight
Enjoy early and exclusive access to new gear.

Be first in line for everything we make, including exclusive product drops. From limited collabs with partners like Miranda July and Hike Clerb, to renewed gear, members get first dibs.

thEM x Jeremy Dean
Carnac Renew Collection
Benefit Spotlight
Explore editorial and guides for shaping a shared ecological prosperity.

Let our eye-opening editorial and useful guides be your beacon for a better society. Our journal shines a light on the tools you need for leaning out with adventure, art, and activism.

“Early Majority is different. Membership makes you feel included and you get various offers from that. There’s a connection there and it runs deeper than money.”

Nathan, member since 2022

“Membership starts with the idea that hyper-specialisation of product isn’t serving people or planet.”

“Fashion’s first degrowth brand.”

“Aiming to create gender equality in the outdoors world.”

“With Early Majority you are buying into a community — a more intimate, immersive and ultimately better experience.”

“Early Majority takes techwear and strips it of unnecessary “tactical” adornments.”

“More than a clothing brand – a disruptive challenge to the way the clothing industry conducts itself.”

“Membership promises to be such a powerful and scalable way to build a brand.”

“A subscription-based business with commercial advantages and sustainable solutions.”