Society of the Spectacle

Organic Cotton, On Demand, For Dérive
  • Become a Member
    -- / Year
    • Join us in transforming the environmentally destructive apparel industry, and enjoy awesome perks and discounts.
    • Your membership helps us waste less and supports our mission to become the world’s first member-owned brand.
    • Members shop our products at cost, saving you up to 75% on the retail price.
Shipping calculated at checkout. Free returns

Celebrating Guy DeBord’s 1967 landmark publication, The Society of the Spectacle (“La Société du spectacle"), in which he critiques contemporary capitalist society as one in which human relationships and experiences are mediated and commodified through images and representations, leading to a state of alienation passivity and false consciousness. 

Debord argues that the spectacle, characterized by the proliferation of mass media, advertising, and consumer culture, functions as a form of social control that perpetuates existing power structures and prevents genuine human connection and creativity.  The spectacle distorts perception, language, and thought, creating a society of lonely, alienated individuals preoccupied with illusion and spectacle.

Although it’s a scathing critique, it offers hope for resistance and liberation. Debord suggests that by recognizing the true nature of the spectacle and engaging in revolutionary praxis, individuals can reclaim their autonomy and create authentic forms of social life. For more suggestions on how to adopt practices that can liberate us from the society of the spectacle, check out the article on our blog.

Profits from this capsule will be gifted to artists advancing the situationist project. Designed by Aika Cherdabayeva with Art Direction from Stefan Kjartansson.

  • Premium 100% organic cotton single jersey
  • 180gsm
  • Signature soft-hand feel
  • 2-needle 6mm durable top stitching
  • Fabric washed
  • Vegan, Oeko-Tex and Fairwear Foundation certified
  • ATTENTION: Please read carefully, as we are unable to refund made-on-demand items. For more info see FAQ
  • Unisex, relaxed fit, but runs small
  • EUROPEAN sizing, Americans size up
  • Lyly is 167cm/5’4 and 45kg/100lbs and wears size S 
  • Max is 181cm/5’9 & 70kg/155lbs and wears an L
  • Sleeve hem and bottom hem with wide double-needle topstitch
  • Do not tumble dry unless you want it to shrink
  • Do not dry-clean
  • Wash at 30°
  • Bleaching no
  • Ironing 110°