The Beach

Organic Cotton, On Demand, For Dérive
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Sous les pavés, la plage (“beneath the paving stones, the beach”). If you’ve ever been to Paris, you’ve enjoyed walking on paving stones, most likely quarried from the nearby forest of Fontainbleu. Those same stones have played a part in every revolution or social action in the city for hundreds of years, repurposed for barricades or defense against military and police. Whether animated by protestors or not, this situationist slogan speaks to a broader, more metaphorical possibility that liberation is right under our noses or just beneath our feet. A hidden potential for joy, spontaneity, and collective action is just beneath the surface of an oppressive society of authoritarianism and consumerism.

Profits from this capsule will be gifted to artists advancing the situationist project. Designed by Aika Cherdabayeva with Art Direction from Stefan Kjartansson.

  • Premium 100% organic cotton single jersey
  • 180gsm
  • Signature soft-hand feel
  • 2-needle 6mm durable top stitching
  • Fabric washed
  • Vegan, Oeko-Tex and Fairwear Foundation certified
  • ATTENTION: Please read carefully, as we are unable to refund made-on-demand items. For more info see FAQ
  • Unisex, relaxed fit, but runs small
  • EUROPEAN sizing, Americans size up
  • Lyly is 167cm/5’4 and 45kg/100lbs and wears size S 
  • Max is 181cm/5’9 & 70kg/155lbs and wears an L
  • Sleeve hem and bottom hem with wide double-needle topstitch
  • Do not tumble dry unless you want it to shrink
  • Do not dry-clean
  • Wash at 30°
  • Bleaching no
  • Ironing 110°