Bad Mother Trucker

June 2, 2022

7/12 2:44:34 UTC

Let’s face it: even in the middle of summer, it sometimes gets cool in the evening, and of course there’s abominable air conditioning. With most buildings set to cool the average man’s body temperature, women know to never leave the house without some kind of warming layer. But why would you ever take a good-girl cardigan or a schlubby sweatshirt when you could roll with a bad mother Trucker?

Growing up, some of us called them “denim jackets,” until the actual designer on our team schooled us on the historical origins of this piece. Given that it was created by Levi’s as durable workwear long before people like Elvis Presley and Martin Sheen made it an iconic symbol of rebellion, we’re convinced it’s a style that will forever stand the test of time. 

How then to improve it for a life of leaning out? 

First, its fittedness needed stretch so we could easily reach our handlebars or ride our horses. That’s why we added bi-swing mobility panels, which we also made reflective for night riding. For the cyclists among us, we added loops for our U-locks, a tool we admire for its multifunctionality as a self-defence weapon. Overall, we wanted the whole thing to be stretchy for layering and movement without forsaking any of the durability.  

Second, we wanted to make the most of the essential billboard effect of truckers' back panels. Sewing a back patch on your trucker is a labor of love, but we have about as much time for that as we do for giving ourselves stick-and-poke tattoos, i.e. ZERO. That’s why we’ve made the Trucker back patch–ready, meaning you can quickly and easily attach Early Majority back patches with built-in magnets. 

Our first back panel release is a collaboration with artist Zakee Shariff, friend of Early Majority and designer of one of our badges.

Our technical developer, a woman in her early 60s who lives near Manchester and loves post-punk bands like IDLES, pointed out that we needed to add extra security to our patches so you wouldn’t lose these patches while crowd surfing or moshing in the pit, so we’ve added a hidden Velcro strip at the top. Zippered pockets keep your phone from falling out should the crowd drop you on your head—or a bouncer pluck you from the pit and kick you to the curb.

Naturally, you can substitute other panels depending on the occasion, and as the nights get longer we’ll introduce a purely reflective version for blinding motorists with your brilliance. We’re also looking forward to many other artists collaborating with us on this medium. The Trucker also looks great unadorned for more professional or formal occasions, all part of our all eventualities design ethos.

Finally, we’ve made a better—possibly the very best and therefore baddest—Trucker by making it with organic cotton, woven by Candiani who have been pioneering sustainable fabrics from their home base in Ticino since the 70s. Grown without harmful chemicals, organic cotton produces 46% less CO2 than conventional cotton. It also uses far less water and relies on beneficial insects to control unwanted pests, fostering biodiversity instead of boring and vulnerable monocultures.  

Please let us know: just how bad is it?