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Cookie Policy
Cookie Policy

Effective date: 24. March 2022.

This Cookie Policy tells you about how Early Majority (“Early Majority”, “us”, “we”, or “our”) uses cookies and similar technologies on our website and related services (together, the “Services”).  This Cookie Policy should be read in conjunction with our Privacy Policy.  If you have any questions or concerns about the Cookie Policy or its implementation please contact us at or as otherwise described in our Privacy Policy.

1. What are Cookies?

Cookies are small text files of letters and numbers that are stored and accessed on your browser or the hard drive of your device. Our Services, and our partners if you agree to it, use cookies, beacons, invisible tags, unique IDs and similar technologies (collectively, “Cookies”) to collect information about your browsing activities and to distinguish you from other users of our Services. This will improve your experience when you browse our Services, and allow us to enhance the functionality of our Services, increase security, and measures use and effectiveness of our Services.

This Cookie Policy also governs other types of tracking technologies used through our Services, namely:

  • Pixels: A pixel is a small amount of code on a web page or in an email notification that typically works in conjunction with cookies to identify users and record user behavior. We use pixels to learn whether you have interacted with certain web or email content. This helps us measure and improve the Services and personalize your experience.
  • Local Storage: Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device. We use local storage, including HTML5, to customize what we show you based on your content consumption and other past interactions with the Services.
  • Device Identifiers: Device identifiers are distinctive numbers associated with a smartphone or similar handheld device. We use mobile device identifiers for purposes set out in this Cookie Policy, for example to recognize your device when you return to the Services or otherwise use the Services.

2. How We Use Cookies

We use both persistent Cookies and session Cookies. Persistent Cookies stay on your device for a set period of time or until you delete them, while session Cookies are deleted once you close your web browser. The Cookies placed through your use of our Services are either set by us (first-party cookies) or by a third party at our request (third-party cookies).

Early Majority uses the following types of Cookie:

  • Essential: We use Cookies that are essential in order to enable you to access our Services and use their features. These Cookies allow us to provide services such as secure user login and other critical features, such as enabling security, preventing fraud and debugging the Website. Data collected through these Cookies are processed within the scope of our legitimate interest in providing and operating the Services.
  • Functional: These Cookies are used to recognise you when you return to our Services. This enables us to personalise our content for you, greet you by name and remember your account preferences. We will set these Cookies only if you give your prior consent via our Cookie Banner.
  • Analytical: We work with third parties who use Cookies to collect data that helps us understand how people are using our Services. We use this information to identify improvements we can make to the user experience. We will set these Cookies only if you give your prior consent via our Cookie Banner.
  • Social Media & Ads: We work with third parties who use Cookies to collect information about the pages, links, and other sites that you visit from the website. These Cookies are used to deliver advertisements that are more relevant to you and your interests, when you are on other sites across the internet. The information collected by these Cookies will be used to track visits and actions on our Services, as well as to deliver reporting and analytics to us and our partners. We will set these Cookies only if you give your prior consent via our Cookie Banner.

You can find out more about the different categories of Cookies used on the Services and their duration via our Cookie Banner. You can learn about your options for managing the data collection settings of these technologies under the “How do I limit online tracking?” section below.

3. Third Party Cookies

We allow certain service providers to place third-party cookies and use similar technologies through your use of the Services for purposes of analysing performance, including collecting information about your online activities over time and across different websites, applications and/or devices. These cookies are subject to such third parties’ cookie and/or privacy policies. [For instance, to help us better understand how people engage with the Services, we work with third-party analytics partners such as Google Analytics. Like many services, Google Analytics uses first-party cookies to track user interactions. In our case, these cookies are used to collect information about how users use our Services. This information is used to compile reports, which disclose website trends without identifying individual visitors, and help us improve our website. For more information on Google Analytics, click here. You can also learn more about Google’s privacy practices by going toGoogle’s privacy practices. Additionally, we allow other third-party partners to set cookies.

4. How do I Manage My Cookie Preferences?

You can block Cookies through the mechanisms described below. However, note that Cookies are important to many aspects of the Services. If you disable all Cookies or do not consent to our use of Cookies when presented with our Cookie Banner, you may not be able to enjoy all features of the Services.

  • You may revoke your consent at any time with future effect by changing your cookie settings via our Cookie Banner.
  • Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit Use the following links to learn more about how to control cookies and online tracking through your browser:
  • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • Using privacy plug-ins or browsers. You can block our Services from setting cookies used for interest-based ads by using a browser with privacy features, like Brave or installing browser plugins like Privacy BadgerDuckDuckGoGhostery or uBlock Origin, and configuring them to block third party cookies/trackers.
  • Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
  • Platform opt-outs. The following advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising:

Note that the above opt-out mechanisms are specific to the device or browser on which they are exercised. You will need to opt out on every browser and device that you use.